What we're working on
"the christmas cards are back — $449 for 100"
"your past customers forgot you exist"
"december 10 is the cutoff"
"did we lose you, [FNAME]?"
"we're hitting new listings — not your old list"
"1,000 golden tickets expire friday"
"while the competition runs from movers, we're doubling down"
"$399 for a 50-mile radius"
"your name. printed on every postcard."
"wire your mail into your CRM"
Next 12 weeks
| Week of | Mon/Tue send | Thu/Fri send | Audience | Status |
|---|---|---|---|---|
| Nov 3 | Win-back #1 "did we lose you?" | "$399 data vs $900" | Lapsed · All | draft |
| Nov 10 | 🎄 Christmas launch "$449" | Win-back #2 handwritten | Clients + Past · Lapsed | draft |
| Nov 17 | 🎄 "past customers forgot you" | Win-back #3 "golden tickets" | All · Lapsed | draft |
| Nov 24 | Referral "$200 wallet credit" | Black Friday + 🎄 reminder | Clients · All | to write |
| Dec 1 | 🎄 Christmas final-call Dec 10 | API + MCP live | All · Clients | draft |
| Dec 8 | 🎄 Last 48hrs cutoff | Referral "$200 sitting there" | All · Clients | to write |
| Dec 15 | 6×9 postcard launch | Referral last call Dec 31 | All · Clients | to write |
| Dec 22 | Year-in-review / pause | — | All | to write |
| Jan 5 | 2027 playbook | "Jan is when movers get made" | All | to write |
| Jan 12 | Case study — 3× pipeline | Vacancy Vision deep-dive | All | to write |
| Jan 19 | Realtor partnership kit | Win-back wave #2 | All · Still-lapsed | to write |
| Jan 26 | API customer story | "Feb Realtor outreach" | Clients · All | to write |
Day-3 resend to non-openers
| Primary send | Resend D+3 subject | Platform |
|---|---|---|
| Nov 10 🎄 Christmas launch | "last call on Christmas — Nov 10 cutoff isn't moving" | Mailchimp |
| Nov 10 Win-back handwritten | "you weren't wrong, [FNAME]" | Mailchimp |
| Nov 17 "past customers forgot you" | "48hrs on this one, [FNAME]" | Mailchimp |
| Nov 24 Referral launch | "your $200 is sitting there" | Mailchimp |
| Dec 1 🎄 Christmas final-call | "no exceptions on Dec 10, [FNAME]" | Mailchimp |
| Instantly Cold Movers Q4 | native sequence · 5 touches over 18 days | Instantly |
Full automation rules in workflow/automations.md →
What we're building on movingletters.ai
/postcards
Handwritten + postcard product page. Target for win-back #2.
/listing-data
Data product. Add $399 price block for the data-flip email.
/cold-email
Realtor outreach product.
🎄 /holiday-cards
Christmas card checkout with Stripe + snowfall + design questionnaire + list upload.
/refer
$200/$200 referral landing with unique attribution links per client.
/postcards/6x9-personalized
6×9 personalized postcard product page.
/developers
API + MCP docs page.
How we work
The Matty Mailers Voice
Tone, forbidden phrases, length rules, PS patterns, signature format.
ListingPro Rebrand
How we're migrating MovingLetters.ai → ListingPro.ai parent brand.
Channel decision tree
Mailchimp vs. Instantly vs. Matt's Gmail — one rule per scenario.
Mailchimp operations
Send workflow, pre-send checklist, suppression, lifecycle audit.
Instantly operations
Cold ops, workspace rules, warmup, block list, sender rotation.
Gmail 1-to-1 ops
When & how to reach Mailchimp-unsubscribed addresses personally.
Automations
Day-3 resend to non-openers pattern + Instantly sequence rules.
Q4 → Q1 schedule
Full calendar through end of January 2027.
Mailchimp API docs
Endpoints, audiences, segments, suppression, send workflow.
Instantly API + MCP
Hosted MCP URL, v2 endpoints, block list, workspace resolution.
Troy asset request
What we need from Troy to ship Nov 10 Christmas launch.
GitHub repo ↗
movingmailers/listingpro-emails · pull, clone, PR.